About Beautiful Betty

Leaders in Conscious, Modern, Ethical Beauty.

Beautiful Betty was founded in 2015 by Haley Stokoe, an experienced therapist with nearly two decades in the beauty industry. After 17 years of working within traditional salon structures, Haley saw an opportunity to redefine what beauty could look like — ethically, sustainably, and without compromise.

What began as a vision quickly became a movement. Guided by a commitment to transparency, responsibility and conscious beauty, Haley built Beautiful Betty into a three‑storey destination in the heart of Hexham: an ethical beauty shop, a purpose‑led salon and a carefully curated online store.

From day one, our philosophy has been simple:
beauty should feel good, look good and do good.
Not just for your skin — but for the planet, for the industry, and for the people within it.

We believe that beauty is more than a surface experience. It’s a reflection of the choices we make, the values we hold and the impact we leave behind. That’s why being an ethical business isn’t a marketing angle for us — it is the foundation beneath every decision, every treatment, every brand we choose to partner with.

What It Means to Be Ethical in Today’s Beauty Industry

Ethics are the principles we live by — and increasingly, the principles that define how forward‑thinking businesses operate. Around the world, movements like B Corp are reshaping the expectations of modern companies: demanding higher standards in social responsibility, environmental stewardship, transparency and accountability.
This global shift aligns naturally with what Beautiful Betty has championed from the beginning.

We are proud to be part of the wave of British businesses proving that sustainability and luxury can absolutely co‑exist — and that conscious beauty can lead the market, not sit on the sidelines of it.

Beautiful Betty’s Five Ethical Commitments

Our standards. Our promise. Our responsibility.

1. Vegan‑Focused Beauty

We actively source brands offering vegan‑friendly or 100% vegan ranges, ensuring conscious choices never compromise on results.

2. Absolute No to Animal Testing

We do not partner with brands that test on animals — in any market. Ethical beauty has no grey areas.

3. Celebrating British Excellence

We champion exceptional UK beauty brands whose innovation and quality stand proudly alongside major global names.

4. Sustainability Without Sacrifice

We continuously refine our sustainability practices while maintaining high performance and uncompromising standards.

5. Ethical Decisions in Every Direction

From sourcing to packaging to treatment choices, we act with intention, understanding the impact our decisions make on people and the planet.

A Business With Purpose — and Pride

Running an ethical beauty businesses is something we feel incredibly proud of. We believe wholeheartedly that business can be a powerful force for good — and that the beauty industry has a responsibility to lead the way.

Whether you visit us in our Hexham store, experience our ethical salon treatments, or explore our collection through our online outlet, you can trust that every product and every experience has been chosen with integrity, expertise and care.

Beautiful Betty isn’t just a beauty destination.
It’s a commitment.
A standard.
A conscious movement — and we’re leading it with purpose.

Pioneers of Conscious, Modern, Ethical Beauty.

Beautiful Betty was founded in 2015 by Haley Stokoe, a highly experienced therapist with nearly twenty years in the beauty industry. After 17 years working within conventional salon settings, Haley saw an opportunity to do things differently — to create a business where ethical principles, sustainability and uncompromising quality could work in perfect harmony.

What began as a clear vision swiftly evolved into a respected destination. Guided by transparency, responsibility and a deep commitment to conscious beauty, Haley built Beautiful Betty into a three‑storey hub in the heart of Hexham — a curated ethical beauty shop, a values‑driven salon and a considered online store.

From the beginning, our philosophy has been unwavering:
beauty should feel good, look good, and do good.
Not only for your skin, but for the world around us.

We believe beauty is more than an experience — it’s an expression of what we value. Every brand we select, every treatment we perform and every decision we make is rooted in intention, integrity and the desire to shape a more responsible industry. For us, being ethical isn’t a trend or a marketing tool. It’s the foundation of who we are.

Ethical Beauty in a Modern World

Ethics guide the way we live — and increasingly, the way forward‑thinking businesses operate. Across the globe, movements such as B Corp are inspiring new standards in accountability, sustainability and social responsibility. These are the principles that have shaped Beautiful Betty from day one.

We’re proud to stand among the growing wave of British brands proving that sustainability and luxury aren’t opposing forces — they belong together. Conscious beauty is not an alternative; it is the future. And we are determined to help lead that future with clarity, passion and purpose.

Our Ethical Commitments

The standards that shape every decision we make.

1. Vegan‑Focused Beauty

We seek out brands offering vegan‑friendly or fully vegan ranges, ensuring conscious beauty remains high‑performance and inclusive.

2. Zero Animal Testing — Without Exceptions

We will not stock brands that test on animals in any market. Ethical beauty requires complete transparency, not selective claims.

3. Championing British Innovation

We proudly support exceptional UK beauty brands whose quality and creativity rival — and often surpass — global industry leaders.

4. Sustainability Without Compromise

We continually refine our sustainable practices while maintaining premium quality across every product and treatment we deliver.

5. Responsible Choices, Every Time

From packaging to sourcing to daily operations, we act with intention and accountability, understanding the wider impact of every decision.

A Business With Purpose and Pride

Being one of the UK’s most dedicated ethical beauty businesses is something we carry with pride. We believe that beauty has the power to influence change — and that businesses like ours can lead by example.

Whether you join us in our Hexham store, visit our ethical salon, or explore our carefully curated online ranges, you can trust that every experience has been chosen with expertise, conscience and care.

Beautiful Betty isn’t just a destination.
It’s a standard.
A commitment.
A conscious movement — and we’re proud to be at the forefront of it.