More About Us

Beautiful Betty has aimed from the start to be one of Britain’s growing number of ethical businesses. Beautiful Betty was founded by Haley Stokoe in 2015. Haley decided to go it alone after 17 years in the beauty industry. She was driven by the belief that beauty can be delivered ethically and without compromise. Haley’s ‘conscious beauty’ model quickly took off. She was able to open a three-storey beauty shop, salon and – last, but not least - an online beauty outlet.

We believe that beauty isn’t just skin deep, it’s about how you live and the impact that has on our wonderful planet. Being an ethical business is at the heart of every choice we make.

But what are ethical businesses?

We all have ethics. They’re the principles that we live by. However, a growing number of businesses around the world are focusing on their business principles. One example of that is the B Corps movement. This is a movement to build a more sustainable global economy. Corporations earn B Corps certification by meeting high standards of social and environmental performance, transparency, and accountability. They balance profit and purpose by developing as ethical businesses.

Beautiful Betty’s 5 Ethical Business Commandments

Making ethical choices is what will define us. Our decisions have an impact on those around us and the wider world.
We will actively source product ranges that offer vegan friendly options or are 100% vegan.
We will say no to animal cruelty. Brands can say they are cruelty free for the UK and European markets but will test their products elsewhere. Is that cruelty-free beauty? We don’t think so!
We will buy British. There are exciting UK beauty brands whose products can easily rival the big international brands. We’re fully behind them.
We will work on our sustainabilty without compromising on quality.

Running one of the UK’s ethical businesses makes us feel happy and proud. We believe that business can be a genuine driver for good.

Why not explore Beautiful Betty’s brands via our online beauty outlet?

We also have a bricks-and-mortar shop in the pretty market town of Hexham . Our salon upstairs uses ethical beauty products for the treatments available.

Welcome to the Beautiful Betty beauty outlet: a brand with ethical shopping at its heart.

Beautiful Betty is not just another beauty outlet. It’s a beauty outlet with a focus on brilliant beauty products that tick your boxes as an ethical consumer. We focus on areas such as sustainability, vegan friendliness and discovering exciting UK brands.

We love to work with smaller, independent businesses who really get what we believe in. Building relationships with fellow indie businesses is our aim. Flourishing together is fun! We only take on beauty partners for our outlet that are passionate about doing business whilst doing good. Just like us, they think about carbon off-setting; charitable contributions; vegan offerings; responsible packaging; recyclable packaging; clean beauty standards; plastic free; bio-degradable, and waterless products.

We favour brands that are manufactured in the UK because this keeps the transport emissions low on their products. This also allows us to study their production methods. They are open and transparent: we can trust that all of their ingredients are truly cruelty free.

The vast majority of our British beauty brands are manufactured in the UK. We have only made a couple of exceptions to that rule. However, we have ensured that these brands have a rigorous stance on animal testing and that they take action to offset the environmental impact of importing their products.

Looking for vegan gifts for a friend? We have great options for men and women. Order online from our beauty outlet or - if you’re lucky enough to be near our Northumberland store, why not pop in for a mooch? We can also arrange click and collect for local clients. The Beautiful Betty bricks-and-mortar shop lies on a historic cobbled lane behind Hexham’s main shopping street.

In addition to our online beauty outlet and high-street shop, we run the Beautiful Betty salon. We’re proud to say that we use exclusively cruelty-free, sustainable brands for our treatments. Our treatments menu is online.

Not all beauty outlets are created equal. Beautiful Betty gives you the ability to feel beautiful without compromise. Buy the latest, greatest products that align with your ethical lifestyle. You’ll find plenty of info on each product, so that you can make the choices that suit you.

Our Shop

We believe that beauty isn’t just skin deep, it’s about how you live and the impact that has on our wonderful planet. Being an ethical business is at the heart of every choice we make.

Beautiful Betty’s 5 Ethical Business Commandments

Making ethical choices is what will define us. Our decisions have an impact on those around us and the wider world.
We will actively source product ranges that offer vegan friendly options or are 100% vegan.
We will say no to animal cruelty. Brands can say they are cruelty free for the UK and European markets but will test their products elsewhere. Is that cruelty-free beauty? We don’t think so!
We will buy British. There are exciting UK beauty brands whose products can easily rival the big international brands. We’re fully behind them.
We will work on our sustainabilty without compromising on quality.

Here are just some of our favourite high-street outlets:

1) Matthias Winter
Run by Alison this ‘eco home’ shop is a fantastic place to shop for quirky gifts and all things eco-friendly. Alison stocks lots of funky brands with a Scandi feel plus delicious vegan goodies.

2) Cogito Books
Claire and her team have created a wonderful indie bookshop. They have a fantastic variety of books on the shelves including fiction, non-fiction and kids’. If they haven’t got what you need, they offer a next-day ordering service.

Found right next door to Beautiful Betty’s high-street shop.

2) The Grateful Bread
This artisan bakery was set up in 2020 by a young couple called Alan and Pixie. Hexham’s bread heads queue up for their sourdough breads and amazing cinnamon buns.

3) Petals
A proper lingerie shop run by Gail - one of the best bra fitters in the western hemisphere! Gail can sort you out with everything from va-va-voom to everyday comfort. She also has a great range of cruise wear and night wear.

4) Robinson Gay
Sarah and her craftsman husband run this contemporary gallery. It’s just opposite the Grateful Bread. Sarah has a great ‘eye’ and is a massive supporter of local artists. Browse for ceramics, prints, jewellery, original oils and so on. x

5) Sorella
A great place to find a gift for a woman you love. Sisters Liz and Moira stock their small-but-perfectly-formed high-street outlet brilliantly. They specialise in clothing, accessories and gorgeous things for the home.

6) Mr Wolf
A wonderful, family-run toyshop with a focus on traditional toys. Their windows are often so fabulous that we stop to admire them. They also sell funky baby clothes and great gifts.

Our Treatments:

Signature Facials
Advanced Facials
Non-Surgical Facials
Signature Body Treatments
Massage Body Treatments
Non-Surgical Body Treatments
Lashes & Brows
Hands & Feet
Waxing
Make-up

Let us take care of you and our beautiful planet, it would mean the world to us.

Our urban retreat offers you an escape from the pressures of daily life. Our treatment rooms are designed with light, clarity and calm in mind, natural colours and wood finishes with the occasional quirk built into the frame of the building.

We have carefully selected brands which meet our high standards to offer you an extensive selection of carefully curated treatments which are designed to relax and nurture your well being.

Our therapists are experts at offering you a service which extends far beyond the the norm, with he sole intention of putting you at ease from the moment to walk through our doors.

Welcome to the Beautiful Betty beauty outlet: a brand with ethical shopping at its heart.

Our Shop

Here are just some of our favourite high-street outlets:

We're All About You!

Our Treatments: